AI-Native Platform

Voice+Image Gamification
of Work

Turning India's 50 Crore invisible workers into visible champions — through AI that speaks their language, sees their work, and celebrates their effort.

0
Unorganized Workers
0
Informal Workforce
0
With Smartphones
0
Global Blue-Collar
The Problem

50 Crore workers.
Zero performance infrastructure.

India's backbone — the workers who build our cities, grow our food, and run our services — have no system to measure, reward, or celebrate their daily effort.

01

Invisible Work

  • No record of daily output
  • Work disappears by evening
  • No accountability system
  • No proof of contribution
02

Subjective Supervision

  • Supervisors measure by memory
  • Impossible to scale fairly
  • Bias across language & region
  • No data-driven decisions
03

No Motivation System

  • No link between effort & reward
  • No performance management
  • No career progression path
  • No recognition of excellence

This was not possible to solve without AI. Now it is.

Why Now

The AI breakthrough
that changes everything.

For the first time in history, technology can understand any language, process visual proof, and structure goals — even for workers who can't read or write.

BEFORE AI

  • Different languages across India
  • Illiterate and semi-literate workers
  • Diverse work types, no standards
  • No unified scoring possible
IMPOSSIBLE TO SCALE

WITH AI NOW

  • Voice + Image-first LLMs in any language
  • AI structures goals automatically
  • Unified scoring across all work types
  • Gamification drives engagement
SCALES GLOBALLY
The Opportunity

The largest underserved workforce
in the world.

88% of India's workforce operates informally — supporting 82% of the total population. They are the economy. They deserve infrastructure.

0
Unorganized workers
in India
0
With smartphones
and growing fast
₹60L Cr
Annual household
spend
0
Global blue-collar
workers
📱 25 Cr using UPI 💳 1,630+ Cr UPI txns/month 🌏 India first, then global 📊 TAM: $15–20B globally
Our Solution

"Kaam Ki Baat" — The Gamification Engine

A complete daily cycle that scores, celebrates, and rewards work. Think: Cricket Scoreboard for Daily Work.

🎙️
Voice + Image
🎯
AI Goals
📊
Tracking
Scoring
🏆
Rewards
🎉
Celebration
Complete daily cycle — workers build streaks and earn consistency bonuses
🎙️

Voice+Image First

Workers speak in any language. AI structures everything.

📸

Photo-Driven

Visual proof of work at every step.

📈

Score-Based

Every day, every task, every worker gets scored.

👥

Captain / Worker

1 captain manages 8–10 workers.

💰

Score = Pay

Scores directly determine earnings.

Score = Accounting

The scoring system IS the accounting system. Solves payment disputes automatically — no arguments, just data.

Cricket Scoreboard for Work

Real-time, visible, competitive. Every worker sees where they stand — just like watching a live match.

The Work Olympiad

"IPL for Blue-Collar Work"

Sector leaderboards across three geographic levels — creating national-scale competition and worker pride.

Level Scope Reward Impact
🏙️ City Best performers by sector in each city Cash prizes + local recognition Neighborhood pride & competition
🗺️ State Sector champions across state Sponsorships + media coverage State-level brand building
🇮🇳 National Champions across all sectors National campaign + brand partnerships National heroes from blue-collar work
Multiple sector skill verticals × 3 geographic levels
= Hundreds of leaderboards creating national-scale competition and worker pride
The Learning Flywheel

Gamification motivates.
AI enables.

Together they unlock decades of skilling curriculum for workers who never had access.

KarmYog Philosophy

Life Skills

  • Self-discipline & accountability
  • Leadership & teamwork
  • Communication skills
  • Goal-setting & time management
450+ mentors · 15+ years of on-ground experience
Technical Skills

Industry-Validated Curriculum

  • Sector-specific skill development
  • 15+ years of curriculum development
  • Industry-validated standards
  • Language-agnostic delivery via AI
Government-backed · Certification pathways

The Missing Piece

Gamification motivates learning. AI enables language access. Together they unlock 15+ years of curriculum for 50 Crore workers who were previously unreachable.

Why Us

The rare combination this
problem demands.

Not a startup guessing — a team that has lived this problem for three decades, now armed with cutting-edge AI.

🎓

30 Years in Skilling & Education

Three decades of building skilling and education programs using media technology. We didn't discover this problem yesterday — we've been solving it since before the digital era.

🤖

Cutting-Edge AI Builders

We are among the top 0.1–1% of Claude Code users globally — not just experimenting with AI, but actively building and running production AI systems and applications at the absolute cutting edge.

On-Ground Execution

500+ supervised teams. Real field operations across India. We know what workers need because we've been in the field with them — not observing from a boardroom.

🧭

KarmYog Foundation

450+ mentors trained. 15+ years of life skills delivery at scale. A proven philosophy that transforms workers into leaders — now amplified by technology.

⚡ Technical Edge

Top 0.1–1% of Claude Code Users Globally

We don't just use AI — we build with it at a level that puts us among the most advanced AI practitioners in the world. Our entire agentic operating system, multi-bot infrastructure, and AI scoring engine are built and running in production. This is not a pitch about what we plan to build. It's already live.

The intersection of deep tech + deep field experience is exactly what this problem demands — and exactly what we bring.

Leadership

Three decades of learning, media &
technology — now powered by AI.

A leadership team that has spent 30 years building education and skilling systems using media technology — and is now at the cutting edge of AI-native application development.

SJS
Sourabh J. Sarkar
Vision & Strategic Advisor

IIT Kharagpur alumnus who pioneered interactive multimedia for corporate training in India over 30 years ago. Delivered 200+ rich-media eLearning projects across four continents for clients including FedEx, ITC, Tata Steel, and the International Telecom Union. Founded the KarmYog Education Network and the OmniDEL methodology — which won NSDC's Best Learning Methodology award and a million-dollar Tata Trusts grant. His life's work: using media and technology to transform how India's workforce learns and grows.

Interactive Media Pioneer 30+ Years Education IIT Kharagpur 200+ Global Projects
RB
Ram Badrinathan
Co-Founder — Technology & Business Strategy

NIT Surat and HKUST MBA. Former General Manager, Asia Pacific at PhocusWright — where he built the firm's entire APAC research operation and became a recognized authority on digital disruption in emerging markets. Founded GlobalTHEN to create media-rich, vernacular training for India's blue-collar workforce. Now leading OmniDEL.ai's technology and agentic AI operations — among the top 0.1–1% of Claude Code users globally, building production AI systems that score, coach, and celebrate work at scale.

AI & Agentic Systems Top 0.1% Claude Code HKUST MBA Media + Learning
RS
Reena J. Sarkar
Co-Founder — Operations & Field Strategy

Director across the KarmYog group of companies with deep operational expertise spanning education, healthcare, and management services. Leads on-ground execution — from managing 500+ supervised field teams to building the operational backbone that connects technology to real workers in real communities. The bridge between vision and field reality.

Field Operations 500+ Teams Managed KarmYog Group Director
OJ
Olivier Jager
Strategic Advisor

Co-Founder and former CEO of ForwardKeys — the global travel analytics platform that processes worldwide flight data to predict travel demand, serving tourism boards, luxury brands, and financial institutions across 4 continents. ForwardKeys was acquired by Amadeus in 2025. A proven builder who took a data insight and turned it into a global company. Brings world-class expertise in data-driven platforms, global scaling, and turning analytics into business value.

ForwardKeys Founder Acquired by Amadeus Global Data Platforms Scaling & Strategy
Defensibility

Five compounding moats.

Every layer makes the platform stronger over time — not weaker.

01

Captain Network Effect

More captains bring more workers. The platform grows exponentially through its own structure.

02

Reputation Portability

Scores follow workers across jobs. Unlocks credit, training, and better pay — workers can't afford to leave.

03

Gamification Lock-in

Scores, badges, rankings, streaks. Workers won't abandon their hard-earned history.

04

Data Moat

Performance data across every sector. Enables predictions, pricing power, and an AI advantage no competitor can replicate.

05

Geographic Density

Network grows exponentially once critical mass is reached in a city. First-mover advantage locks out competitors.

Go-to-Market

From pilot to global
in four phases.

Now

Pilot

Kolkata, KarmYog Vatika — 5 teams, 30 workers

Phase 1

City-Wide

Kolkata — 300 teams across multiple sectors

Phase 2

5 Cities

Bangalore, Pune, Ahmedabad, Jaipur + Kolkata

Phase 3

Pan-India

All sectors, all states

Phase 4

Global

Pan India and global expansion

Viral Loop: Gamification → Competition → Word-of-mouth → Explosive organic growth

From Kaam to Karm.
From Work to Purpose. काम से कर्म तक।

Let's gamify work. Together.

Ram Badrinathan
ram.badrinathan@jvl.run
JVL Management Services Pvt Ltd · Kolkata, India